marketing degree


marketing degree


marketing degreemarketing degree
Requirements for Marketing Majors:
Business Common Body of Knowledge plus MKTG 208 or 209, 280, 270 or 282, and two addition three credit courses in Marketing or Business Administration or Economics upper division (200 level) electives. A maximum of three (3) credits of MKTG 289 or MKTG 299 can be counted toward this requirement.

No Marketing major may count more than six three-credit Marketing Courses beyond MKTG 201 toward those credits presented for degree requirements.

Marketing Courses
MKTG 201: Introduction to Marketing Management
MKTG 208: Consumer Behavior
MKTG 209: Industrial Buyer Behavior
MKTG 225: Integrated Marketing
MKTG 227: Product and Price Policies
MKTG 241: Retail Management
MKTG 252: Professional Selling and Sales Management
MKTG 265: Marketing on the Internet
MKTG 270: Global Marketing Strategy
MKTG 280: Marketing Research
MKTG 282: Marketing Planning and Strategy
MKTG 289: Professional Practice in Marketing
MKTG 296: Senior Thesis -- by arrangement. Contact Dept. Head
MKTG 298: Special Topics
MKTG 299: Independent Study

Business Law Courses
BLAW 271: Business Law
BLAW 272: Business Law
BLAW 273: Business Law
BLAW 274: Real Estate Law
BLAW 275: Business Law, and Society
BLAW 277: Business Transactions and the Law
BLAW 280: International Business Law
BLAW 289: Field Study Internship
BLAW 298: Special Topics
BLAW 299: Independent Study

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